Let us help you with defining your Marketing Automation
Sales Reps and Business Development Managers love marketing automation software for three key reasons:
- It generates additional leads who have shown interest in the company's messaging,
- It forces the marketing team to create Compelling Content which can also be leveraged in the reps "sales toolkit". And most importantly,
- It allows the Sales Rep to be more efficient; by throwing slow moving prospects or stalled sales into a nurturing campaign; this way the rep can free their time and focus on more realistic and urgent opportunities.
The Top 3 Core Marketing Automation functions that we recommend you implement are:
- Sending individual, automated or group e-mails and monitoring open / bounce / forward / download responses to support your keep in touch campaigns, drip campaigns and lead nurturing campaigns.
- Creating custom landing pages for your website to house information to download and to ask questions. A.k.a. Progressive profiling – the art of asking only one or two questions each visit rather than turning prospects off with a long list of 10+ questions. ** This is golden information for your sales team!!
3. Uncover tipping points, based on lead scoring that monitors your website for which links and pages each visitor (know in your CRM or unknown via IP/DNS lookup) reads. Think of this as Google Analytics on steroids. A daily list of active prospects or returning customers can be presented to your sales team for follow-up.
If you are interested, we would be pleased to give you a demo via Web-conference. Additionally, the Pardot website has a variety of customer testimonials and white papers on B2B Marketing. If you speak with Pardot directly, please mention that you were recommended by our team.
If you are interested, we would be pleased to give you a demo via Web-conference. Additionally, the Pardot website has a variety of customer testimonials and white papers on B2B Marketing. If you speak with Pardot directly, please mention that you were recommended by our team.