Sales Enablement Through BETTER Content and Sales Collateral

Scott's now full time at Endeavour Solutions
Research has shown that buyers of complex B2B products, services and solutions look for different types of information at different stages of their buying cycle. Thus not all information is considered relevant at each and every stage of their buying cycle.
Too often marketing support teams (internal or external) focus on high level awareness campaigns, via social media and SEO, but don't create the relevant tactical sales tools needed to support B2B sales teams at each of the stages of your prospects' buying cycle (and your sales cycle).
To address this need we offer professional, affordable consulting services for the writing and development of sales "toolkits" to help your B2B sales force. From a Pragmatic Marketing (tm) perspective, this is looking at the 'Execution' end of their marketing framework including Programs, Readiness and Support.
Such toolkits typically include:
A key factor in a salesperson's success is access to a series of relevant sales conversations and materials to back them up. These stories are fundamental building blocks in building trust with your prospects; and can mean the difference between winning the deal or coming in second.
Accelerate your sales cycle by educating, inspiring and convincing your prospects that your offerings are urgently needed and a better choice than your competitors. To do this your salespeople need to have relevant and insightful business conversations with their prospects.
We can help you create the Compelling Content and Sales Collateral to support your sales team.
Also visit Endeavour Solutions
Too often marketing support teams (internal or external) focus on high level awareness campaigns, via social media and SEO, but don't create the relevant tactical sales tools needed to support B2B sales teams at each of the stages of your prospects' buying cycle (and your sales cycle).
To address this need we offer professional, affordable consulting services for the writing and development of sales "toolkits" to help your B2B sales force. From a Pragmatic Marketing (tm) perspective, this is looking at the 'Execution' end of their marketing framework including Programs, Readiness and Support.
Such toolkits typically include:
- Creative story-lines and analogies linked to the business value for EACH and EVERY industry
- Flexible sell sheets with large infographics for each industry offering (download)
- White papers / Executive briefs
- Industry specific best-practices, how-to guides and virtual case studies
- Intro and demo presentations
- Case studies and industry awards
A key factor in a salesperson's success is access to a series of relevant sales conversations and materials to back them up. These stories are fundamental building blocks in building trust with your prospects; and can mean the difference between winning the deal or coming in second.
Accelerate your sales cycle by educating, inspiring and convincing your prospects that your offerings are urgently needed and a better choice than your competitors. To do this your salespeople need to have relevant and insightful business conversations with their prospects.
We can help you create the Compelling Content and Sales Collateral to support your sales team.
Also visit Endeavour Solutions