Sales Collateral
Designing and developing new sales collateral is a lot more than just applying a new look and feel to your materials. Content Marketing - Choosing the right words to support sales conversations - should be a key focus for the development or re-development of your marketing content and sales collateral. Well written sales collateral is essential in supporting the success of any B2B business development team.
Depending on the nature of the sale, (see Our PoV on Sales) sales collateral can be used at a variety of stages within the sales cycle, whether being used to support account entry campaigns, customer up-sell, cross-sell and qualification, or simply meeting a client’s expectation that the collateral should exist. Not having well written sales collateral can significantly hinder your business development team’s efficiency and sales success.
In order to support storytelling, have intelligent conversations, and engage customers in an effort to shorten your sales cycle and improve your sales success; well written sales collateral should be a key component of your business development team’s "sales toolkit".
For sales collateral to be effective, content is king. It is not only "what you say", but also "what you don’t say" that really matters. The key is to create Compelling Content that is relevant. No one strives to be irrelevant, so neither should your marketing collateral. BD Marketers will lead you through a process to tweak your value propositions, develop a content strategy and write content that resonates with your prospective clients. See Our Methodology.
That being said, professional looking and visually appealing materials are also important to the success of your marketing collateral. The graphical design and layout “look and feel” of materials tell a story about your company and its commitment to your client’s excellence, including attention to detail, professionalism and trust.
Sales Collateral packages include a combination of:
Depending on the nature of the sale, (see Our PoV on Sales) sales collateral can be used at a variety of stages within the sales cycle, whether being used to support account entry campaigns, customer up-sell, cross-sell and qualification, or simply meeting a client’s expectation that the collateral should exist. Not having well written sales collateral can significantly hinder your business development team’s efficiency and sales success.
In order to support storytelling, have intelligent conversations, and engage customers in an effort to shorten your sales cycle and improve your sales success; well written sales collateral should be a key component of your business development team’s "sales toolkit".
For sales collateral to be effective, content is king. It is not only "what you say", but also "what you don’t say" that really matters. The key is to create Compelling Content that is relevant. No one strives to be irrelevant, so neither should your marketing collateral. BD Marketers will lead you through a process to tweak your value propositions, develop a content strategy and write content that resonates with your prospective clients. See Our Methodology.
That being said, professional looking and visually appealing materials are also important to the success of your marketing collateral. The graphical design and layout “look and feel” of materials tell a story about your company and its commitment to your client’s excellence, including attention to detail, professionalism and trust.
Sales Collateral packages include a combination of:
- 1-Page Sell Sheets
- Presentation Templates
- Multi-page Brochures
- Proposal Templates
- Mailers
- Website, Blog and Social Media content