Compelling Content to Increase your Business Relevancy
Our belief is that nearly all client facing marketing communications should be viewed as a potential proposal; each being an important addition to your sales toolkit in order to assist your sales team at various stages of a common B2B sales cycle.
Content is KING, and is the core to the success of any Sales Enablement initiative.
The Definition of Sales Enablement:
"Giving salespeople the insights, ideas and information they need to open doors and close deals. "
Book-ended by our BD Strategy and Sales Collateral consulting services, BD Marketers' central focus is to help you create compelling sales content that support's storytelling, differentiation and creative thinking on the part of your salespeople within the context of their relevant and industry specific business discussions.
A compelling value proposition is a key differentiator for most business to business (B2B) firms, unfortunately proposal writing, web copy and sales collateral for many firms has become stale and hasn’t evolved since the mid-90's. B2B client's often complain that brochures and proposals are to hard to read, lack clarity, don’t align with their business needs and either fail to clearly articulate the value and credibility that a firm may have.
Content is KING, and is the core to the success of any Sales Enablement initiative.
The Definition of Sales Enablement:
"Giving salespeople the insights, ideas and information they need to open doors and close deals. "
Book-ended by our BD Strategy and Sales Collateral consulting services, BD Marketers' central focus is to help you create compelling sales content that support's storytelling, differentiation and creative thinking on the part of your salespeople within the context of their relevant and industry specific business discussions.
A compelling value proposition is a key differentiator for most business to business (B2B) firms, unfortunately proposal writing, web copy and sales collateral for many firms has become stale and hasn’t evolved since the mid-90's. B2B client's often complain that brochures and proposals are to hard to read, lack clarity, don’t align with their business needs and either fail to clearly articulate the value and credibility that a firm may have.
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Some examples of compelling content include, strategic business writing for:
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In today’s B2B marketplace real decision makers (prospective clients) are too busy, too overwhelmed and have become cynical and defensive when receiving calls from vendors.
It is within this context that BD Marketers has outlined our view of the 4 stage B2B Sales Cycle common for B2B sales. This sales cycle is a key influence into determining which information is relevant and when. Strategically writing compelling content that has a purpose and place in time has become a real art, and is often the tipping point in moving a sale forward and winning the deal. |
