A Pragmatic Approach to Enhancing Your Business Development Strategy
"A strategy is a plan of action to achieve your goals."
Business Development Strategy
Our belief is that a BD Strategy focuses on setting the direction for your sales team. Who do we target? How do we find them? How do we connect with them: by phone, e-mail, online or in person? What do we say when we reach them?
Most importantly: HOW DO WE gain executive sponsorship?
Overall, how do we map our sales process to their buying process?
We will help you to:
A business development strategy and plan of action is based on a series of conscious decisions to support both B2B marketing and business development processes.
In the end your strategy will answer the classic" 6 W’s" within the context of business development:
Who, What, Where, Why, When and How.
The Why and How are the most important components of your business development strategy and it are these fundamental elements that the team at BD Marketers excels at.
"Without a defined business development strategy, your salespeople will be running in different directions and you lose the opportunity for internal collaboration, experimentation and continuous improvement in your sales success."
Business Development Strategy
Our belief is that a BD Strategy focuses on setting the direction for your sales team. Who do we target? How do we find them? How do we connect with them: by phone, e-mail, online or in person? What do we say when we reach them?
Most importantly: HOW DO WE gain executive sponsorship?
Overall, how do we map our sales process to their buying process?
We will help you to:
- Conduct an industry analysis and competitive analysis to define what your customers' perceptions are of you and their available alternatives (BUSINESS CONTEXT)
- Develop flexible yet compelling business conversations with prospective B2B clients (BUSINESS ACUMEN)
- Develop trust and respect by educating clients on topics and concepts of value (CONTENT STRATEGY)
- Increase win-rates by communicating the right value, to the right people at the right time (SALES PROCESS AND STRATEGY)
A business development strategy and plan of action is based on a series of conscious decisions to support both B2B marketing and business development processes.
In the end your strategy will answer the classic" 6 W’s" within the context of business development:
Who, What, Where, Why, When and How.
The Why and How are the most important components of your business development strategy and it are these fundamental elements that the team at BD Marketers excels at.
"Without a defined business development strategy, your salespeople will be running in different directions and you lose the opportunity for internal collaboration, experimentation and continuous improvement in your sales success."