Our Point of View on B2B Sales

When coming head to head with competitors your company’s clarity of message, professionalism and the relationships you form are what win you the business.  Drive results by ensuring your business development team has the tools they need to excel.

Our Goal is to:
"Help our clients out-sell their competitors by telling a more compelling story" 

Helping you succeed

The key to sales success, is finding unique ways to create and communicate compelling stories at various stages of a sales cycle.   Based on our experience, we have outlined 4 stages within a common B2B sales cycle.  Each stage has a gate that moves you forward or moves you back, the BD Strategy, Compelling Content and Sales Collateral that we recommend you develop, form the basis for a modern-day "sales toolkit" to support your business development teams.
 
BD Marketers' 4 stage sales cycle (slideshare above)
  1. Getting In   -  You need a compelling reason to meet (something more than fluffy promises or a free lunch)
  2. Being Disruptive   -   You need a compelling reason for the prospect to change from the status quo - or you're stuck
  3. Earning & Keeping Mindshare   -   You need to convince your prospect that your recommended change is a priority and that they need your product / service / solution - or risk stalling
  4. Being the Best Choice   -   You need to support team decision making, building confidence and establishing trust to keep the momentum and win the business - or risk losing the sale.