White Paper - Excerpt
Thank you for your interest in our latest white paper / e-Book – The Sell Sheet, using infographics in face to face meetings. Written by our president, Scott Jorgens, this white paper / e-Book incorporates many of the creative concepts and thought leadership that our team has to share.
"The Sell Sheet, using infographics in face to face meetings"
Page 7 of 10
We hope that this e-Book will turn out to be an invaluable resource for you and your team.
Best regards,
Scott Jorgens
"The Sell Sheet, using infographics in face to face meetings"
Page 7 of 10
- … Sell Sheets are flexible sales tools and are best used to support educating and inspiring a client by walking them through an analogy, story, concept, or specific point of view. In short, they are used to sell ideas. As part of a broader Sales Toolkit, Sell Sheets are best used earlier in the sales cycle when your sales professional’s focus is on selling ideas rather than outlining competencies.
- As outlined previously, “Sales people exist to sell what doesn’t easily sell itself”. Rather than just order taking, the notion of being disruptive is to challenge the status quo. Odds are your clients were doing ok before you came along, but there was something your sales professional said, something they did, or a specific need that arose that encouraged their prospect to make a purchase.
- To uncover, qualify, educate, and inspire your clients to change from their status quo, a Sell Sheet can support your sales professional in showcasing your company’s unique point of view, potentially differentiating your point of view, from competing points of view, from the average, from your client’s current state, or just more clearly articulating it better than others. The Sell Sheet and related business discussions present an opportunity to change perceptions, influence decision criteria and enable your sales professionals to further develop rapport, trust and confidence in their ability to act as trusted business advisors.
We hope that this e-Book will turn out to be an invaluable resource for you and your team.
Best regards,
Scott Jorgens