Our Methodology
Assess & Analyze
Strategize and Plan
Story Board
Design & Develop
Integrate & Execute
- To offer you the best value, our consulting services will focus on the gap between ‘as-is’ and ‘to-be’. That means understanding your current state (your clients, their needs and your business value) and taking you through a process to define your future.
- To effectively assess and analyze your business development needs, our team may gather information through meetings with you and or your team, web-based research or connecting with various industry associations, business contacts and even your clients.
Strategize and Plan
- We will work with you to tinker, tweak, enhance and refine your business development marketing strategy through a series of collaborative meetings, workshops and brainstorming sessions.
- Content Strategy - to complement your business development processes, a content strategy is designed to create conversations, not pitches. It aligns with client needs, interests and business challenges in order to be relevant. If you are not relevant, (your - product, service, company, sales person) you are not needed; and thus your sales cycle grinds to a halt.
Story Board
- Telling a good story has a plot, a beginning, a middle and an end. It sometimes has a villain (problem), a damsel in distress (your client) and a hero (your company’s value propositions). Each item can be sequenced to provide a compelling story and thus a memorable discussion.
Design & Develop
- Once the story board and high level points are confirmed, the writing begins, this is especially true for the writing of Compelling Content and Sales Collateral. Draft review sessions are held to ensure that goals and objectives are aligned.
- The layout, diagrams and graphical design for a strong visual appeal is an important complement to well written content. It is all too easy for a potential client to dismiss or glaze over your work if the visual appeal doesn’t earn their respect. Our talented team of graphic designers will apply their skills and expertise to help your materials look their best.
Integrate & Execute
- Our team at BD Marketers is proud our of ideas, knowledge and experience and will provide a knowledge transfer session to you and your team to assist with the integration of the revised strategies, "sales toolkits", and materials within your current business development processes and sales team.
- Through our dynamic network of business partners, BD Marketers can include a variety of services to complement our team's efforts, such as working with our printer to print and ship your marketing collateral, our sales trainer to enhance your team’s skills, or with our web development partner to revise your website, micro-site or specific online campaign.
